New retail experiences in Australia, Germany & the UK

We're delivering brand-enhancing, revenue-driving environments for clients across the globe. Our latest wave of retail projects - now on-site in Sydney, Berlin, and Keswick - demonstrates the strategic power of physical experience design to drive performance and bring brands to life.

Each project began with a clear business challenge. Whether it was extending retail presence within a heritage space, aligning physical design with a wider brand refresh, or scaling a concept to new geographies, our clients turned to us to solve it - at pace, with precision, and minimal disruption.

• In Sydney, we’ve designed and are now delivering a standout new store for Onitsuka Tiger in the iconic Queen Victoria Building - an architectural landmark that demanded both sensitivity and creativity.
• In Keswick, we’ve crafted a fresh retail concept for outdoor specialists Ellis Brigham, tailored to the unique environment and consumer behaviours of the Lake District.
• In Berlin, our design for Klättermusen on Alte Schönhauser Strasse refines the brand’s in-store presence with a space that blends sustainability and Scandinavian performance.

Each initiative is powered by our FLEX process - a tried-and-tested methodology honed over 20 years and hundreds of projects. From Discovery through to on-site delivery, we align cross-functional teams and translate brand vision into detailed design and actionable execution plans.

With walls up, finishes in, and fixtures being installed, each store is now entering its final phase. But the true transformation happens as our designs bring the brand story to life - tactile, immersive, and unmistakably on-brand. Our local project managers and specialist teams have been hands-on throughout, ensuring consistency, quality, and impact where it counts.

With walls up, finishes in, and fixtures being installed, each store is now entering its final phase. But the true transformation happens as our designs bring the brand story to life - tactile, immersive, and unmistakably on-brand. Our local project managers and specialist teams have been hands-on throughout, ensuring consistency, quality, and impact where it counts.

These projects underscore why leading global brands in sport, fashion, and hospitality choose WDC Creative: because we don’t just design stores, we design performance.