Great retail design does more than display product. It turns brand heritage into a space customers want to spend time in, and it can open doors to the most exclusive retail environments in the world. Boadicea the Victorious's new store in Harrods' Salon de Parfums shows what that looks like in practice.
Boadicea the Victorious has opened a dedicated retail space in the Salon de Parfums, on the sixth floor of Harrods in Knightsbridge. The location puts the brand alongside some of the world's most recognised perfume houses, reflecting its growing standing in the luxury fragrance market.
The store design draws on the mythology of Queen Boadicea to bring the brand's story into the space. Celtic iconography associated with the Queen sits alongside a British drawing room aesthetic, reflecting the tradition and heritage at the heart of the brand.
Product displays run around the perimeter of the store, freeing up a central consultation area. A high-backed chair, a button-backed sofa and a bespoke low table create a personal setting where customers can personalise their perfume bottles, choosing from a range of limited-edition shield designs and precious stones.
A large-format graphic of the Boadicea sculpture by Thomas Thornycroft anchors the space. Laser-etched brass frames and an internally illuminated stained glass screen divide the retail and staff areas, while dark walnut veneer, Versailles-pattern flooring, polished brass, antique mirror, leather, marble and velvet complete the material palette.
If your brand needs a retail environment that earns its place among the best, WDC Spaces can help. Talk to our team about your next retail design project.
Created on
September 6, 2021
Last updated on
July 7, 2026
