Boadicea the Victorious were seeking to create a specialist, high-luxury retail environment in Harrods’ Salon de Parfums that would resonate with affluent, international fragrance shoppers. We designed an immersive space that celebrates brand heritage, British craftsmanship and storytelling while keeping the product as the hero.
We drew on the brand’s founding narrative - referencing the Boadicea sculpture by Thomas Thornycroft - and layered in decorative detailing: laser-etched brass frames, illuminated stained-glass wall, bespoke graphics and carefully controlled lighting to elevate discovery and trial.
A rich material palette - dark walnut, Versailles flooring, polished brass, antique mirror, leather, marble and velvet - delivered a tactile, gallery-like experience aligned with Harrods’ luxury standards and the brand’s premium positioning.
Read more about this project in our news article.
Retail
ASICS
Brand Guardians, Retail Interior Design, Concept Design, Fixture Design, Sustainable Design, Design Roll-out, Graphic Design
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Ellis Brigham
Retail Interior Design, Graphic Design, Fixture Design, Sustainable Design, Wall Graphics
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