Stores that convert

Retail environments designed to perform.

Most retail spaces are designed to look good. The best ones are designed to work harder for your brand. Your physical environment should do more than hold product. It should guide customers, express your brand, support your teams and help drive stronger commercial performance. Whether you are refreshing a single store, developing a new concept or preparing for a multi-site rollout, WDC Spaces helps you get more value from your retail environment through thoughtful design and disciplined delivery.

Using our FLEX methodology, we help you create retail environments that are clear, consistent and commercially focused.

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Retail design services

Concept & brand realisation

Turn your brand strategy into a physical retail concept that customers can see, feel and experience. From spatial planning and material palettes to fixtures, lighting and product presentation, every decision is shaped around your brand, your customer journey and your commercial goals.

Space planning & commercialisation

Make your store layout work harder. Improve flow, visibility, dwell time and product hierarchy, so each area has a clearer role, and every square foot supports the customer experience and commercial performance.

Retail delivery & programme oversight

Protect your design intent from concept through to completion. Close collaboration with project managers, suppliers and contractors supports a smoother delivery process, helping maintain quality, momentum and consistency on site.

Multi-site & roll-out programmes

Create consistency across different store formats, footprints and locations. Whether launching new formats, entering new markets or rolling out across multiple sites, the FLEX methodology provides a clear framework for pace, quality and control.

Retail strategy & communication

Help customers understand where to go, what to buy and why it matters. Support includes signage, wayfinding, POS and in-store graphics that connect campaign messaging, product storytelling and navigation into one clear system.

Product display support

Give your products the clarity and presence they deserve. Shape displays, fixture layouts and customer-facing presentation so priority ranges are easier to understand, easier to shop and better supported by the space around them.

Does this sound familiar?

1.

Your stores look different from site to site, there's no clear brief, no design system and no way to fix it without starting from scratch.

2.

A redesign delivered a new look, but footfall and conversion hasn't moved. The space feels good. The trading numbers don't.

3.

You're opening new locations, but each fitout takes longer and costs more than planned - and the results still vary.

4.

Your teams are working around a layout that doesn’t fully support how the range is presented or how customers shop it.

5.

The brand has evolved be that new positioning, new product or new audience - but the stores still reflect who you were five years ago.

6.

You've had agencies deliver the design. Then the fitout ran over, quality slipped, and you spent six months fixing problems that should never have left the drawing board.

If any of these challenges feel familiar, your brand’s environment may not be working as hard as it should. We can help you change that.

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A selection of our projects.

See how we help retail brands turn physical environments into purposeful spaces that support the customer journey, express the brand and drive stronger commercial results.

See all retail projects

Retail

ASICS

Brand Guardians, Retail Interior Design, Concept Design, Fixture Design, Sustainable Design, Design Roll-out, Graphic Design

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Retail

Boadicea the Victorious

Retail Interior Design, Branding, Design Specification, Design Development, Design Management

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What we bring.

25

Years in business

150 +

Combined years of experience

200 +

Clients

400 +

Projects

30 +

Countries projects delivered across

20 %

Typical uplift in client performance

A process built to protect your investment.

Every project — from a single store refresh to a multi-site rollout — follows the FLEX process. A methodology refined across 20+ years and 500+ projects that takes you from strategic discovery through to a physical space that performs commercially, on time and on budget.

It's designed to surface the right questions early, align your stakeholders quickly, and maintain momentum through every stage — from discovery and concept through to delivery and rollout. You get clarity at every decision point, and a team that stays accountable from brief to opening.

The result isn't just a great-looking space. It's a commercially rigorous environment your customers respond to — and one your leadership team can see the return on.

Find out more about FLEX

Responsible by design.

From concept to roll-out, we guide you to make lower-impact decisions - planning for end-of-life, highlighting better materials and vetted suppliers - so even if sustainability isn’t your biggest priority, progress toward ESG and carbon impact goals becomes built-in.

Sustainable design

Close-up of a wooden stool with a blue and gray patterned fabric cushion on top.

Frequently asked questions.

From single-store concept designs and brand refreshes to multi-site rollouts across regions, we work across the full spectrum of retail environments - including sport, fashion and outdoor retail. Clients include ASICS, Ellis Brigham, Hoka, Klättermusen, Regatta, Under Armour, Utility.

We look at how the space needs to work for both the customer and the business. That means considering flow, visibility, product hierarchy, dwell time, staff operation and sales opportunities, while making sure the environment still feels distinctive, memorable and true to the brand.

Yes, and this is one of the most rewarding types of project. If you're moving from wholesale into retail, or launching your first branded environment, the FLEX process is designed to de-risk those early decisions and ensure the first space sets the right commercial and brand foundation.

Yes. Many of our projects involve picking up a programme that has stalled, gone over budget, or lost direction. We're experienced at rapid onboarding, stakeholder alignment and compressing lead times - and we're often able to start quickly when the situation requires it.

Every project follows our FLEX process - a five-stage methodology covering Discover, Design, Develop, Deliver and Drive. It's designed to surface the right questions early, build stakeholder alignment, and maintain momentum from brief to opening. We offer a discounted discovery workshop as a low-commitment starting point for clients who want to scope a project before committing to a full engagement.

Yes. We can stay involved through delivery to help protect the original design intent and support a smoother process on site. This includes working with project managers, suppliers and contractors across interiors, graphics, signage and guest-facing communications, so the finished space reflects the agreed concept, quality standards and commercial objectives.

News & insights

View all

From anniversary wall to everyday storyteller

Second Life Design: Designing a sustainable edge into Ellis Brigham’s new store

Delivering two new premium Onitsuka Tiger stores in Sydney’s iconic QVB

Let's talk.

Not sure exactly what you need yet? That's fine - most good conversations start that way. Tell us where you are and what feels like it needs to change, and we'll help you work out the best way forward.

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