Brittany Ferries asked us to elevate onboard customer communications and help reposition the journey as a leisure experience, not just functional transport. We built clear brand pillars to steer creative decisions, then applied customer-led storytelling across ships and routes - aligning messaging, tone and design so passengers discover more, dwell longer and spend with confidence.
Campaign themes are created and then toolkits produced which span digital screens, posters, POS and pop-ups, all consistent with brand guidelines and commercial goals.
Working with UK and French teams, we created end-to-end F&B brand concepts for new vessels - naming, menus and in-venue communications - so each outlet feels distinct yet unmistakably Brittany Ferries.
We also delivered a rapid pop-up retail store at Guernsey Harbour, meeting tight timing and budgets - and outperforming trading expectations from launch.
Continuous improvement underpins the partnership. We track sales feedback and CSAT insights to refine messaging and optimise touchpoints over time - ensuring every communication, from promotions to wayfinding, supports revenue, enhances passenger experience and reinforces Brittany Ferries’ leisure positioning.
Read more about this project in our news articles:
Leisure
Royal Nawaab
Restaurant Concept Design, Hospitality Interior Design, Design Specification, Design Management, Graphic Design
See more detailLeisure
Carden Park Hotel
Hotel Interior Design, Restaurant Interior Design, Bar Interior Design, Branding, Design Development, Design Management, Graphic Design
See more detail