Regatta asked WDC Spaces to turn an underwhelming wholesale showroom into a branded, sales-focused environment that made the range easier to shop, encourages buyers to stay longer and, ultimately, increases orders. We created a flexible, customer-first space that showcases product, tells the brand story and supports the sales team.
The existing layout, lighting and displays weren’t doing the collection justice. We rethought zoning, circulation and sightlines, adding better lighting, digital touchpoints, hospitality moments and more inviting meeting areas to make visits feel purposeful and premium.
Using our FLEX process, we aligned brand, product, operations and sales teams early, then visualised the scheme in 3D to accelerate decisions and support stakeholder communication.
You did an excellent job on the Regatta Great Outdoors showroom… we are getting awesome feedback from our sales teams and customers alike.
Jimmy Reynolds
Brand Director, Regatta
We stayed close through detailing, shopfitting and install to protect the design intent. The result is a vibrant, adaptable showroom that immerses buyers in Regatta, improves product interaction and gives sales teams a space that actively supports conversion.
Read more about this project in our news article.
Retail
Utility
Retail Interior Design, Branding, Design Specification, Sustainable Design, Design Development, Design Management
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Brittany Ferries
Brand Strategy, Retail Optimisation, Retail Marketing Campaign Creation, Campaign Delivery, POS Design, Lifestyle Photography
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