Under Armour identified the UK as a priority market and needed standalone brand stores to match its global profile. We were engaged to help define, de-risk and deliver that expansion - turning brand ambition into a practical retail programme built on local insight, rigorous site selection and consistent in-store experience.
We started with collaborative workshops with the EMEA team to understand positioning, range strategy, customer profiles and operational requirements. This ensured every UK store would feel unmistakably Under Armour while working within existing global processes and toolkits.
From that alignment, we shaped a UK-specific scope - focusing on feasibility, store selection and retail experience delivery.
Introducing feasibility studies and structured site assessments added significant value to the process. Working with the client, we evaluated locations against commercial, operational and brand criteria, so only sites that could trade strongly, showcase product and support brand storytelling moved forward - saving time and budget.
Throughout, our focus was on delivering retail environments that express Under Armour’s performance ethos for UK shoppers - with clear journeys, bold product presentation and scalable design - so the brand could accelerate rollout on solid foundations.
Retail
Utility
Retail Interior Design, Branding, Design Specification, Sustainable Design, Design Development, Design Management
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